Increase in organic traffic


Increase in Sessions


Organic Goals Completed

The Problem

When ITAT Orders came to Logicwind, they had two problems:

  • They were trying to get leads for their business through a website.
  • They had a poor experience with a previous SEO agency.

Itatorders.in is India's only Income Tax Research Tool with a Free Subscription giving access to a repository of more than 3 lakh Income Tax Tribunal Judgements. Our Team has developed a machine learning based bot that can read “between the lines” and give attributes to these Judgements which can be used as filters to sort out the best search results. We have also developed many Premium features for our ITATPro Users.

When we first met with ITAT Orders, they told us that they want to increase the overall conversion and signups on the website.

Their other issue was that they worked with other agencies before. And they promised them that they’d do optimization tweaks or other “magic” fixes that would lead to big results.

So, we walk them over through the entire process of SEO from strategies to implementation and timeline.

This made them excited about signing a contract with us.

The Strategy

Our first step was finding the appropriate keywords for ITAT Orders. We decided to target Informational Keywords to attract the targeted audience.

Informational Keywords are “section 153 of income tax act,” “rule 8d,” and “form adt 1.” which are more targeted towards increasing awareness of the portal. These keywords help to build trust and these users are potential customers.

We then took these keywords, examined the search behavior behind them, and wrote website and blog copy to target the search intent behind the people using them.

We spent six months writing and optimizing more than 50 posts for ITAT Orders. We also rewrote all of their main landing pages for better conversion.

Our Strategies was:

  • Rewrite Old Blog Post
  • Optimize existing blog posts
  • Improve Image SEO
  • Improve overall structure of the content and design of the blogs

The Results

Comparison of March 2020 vs March 2021.

Organic Traffic Stats

In the above screenshot you can see that we were in the featured snippets for the keyword “section 153 of income tax act” we have targeted for this blog and there are many other keywords for which we are in the featured snippet.

Our blog and website content was leading to so much additional traffic and growth, — in just less than one year of putting our strategy into action.

What This Means For Your Brand

There’s an SEO strategy for every business — including yours.

Often — either due to past experiences or misconceptions — business owners feel that their company is the exception. Maybe they think that their field is too competitive, or that they’re searching for a particularly unique client. That, or they think that SEO might work, but that it’d just be too expensive for them to stack up to their competitors.

ITAT orders fall into both of these traps — but it wasn’t entirely their fault!

A year later, and ITAT Orders has increased their traffic by over 1,200% — and it’s still climbing.

All it takes for your business to find success is to use the right strategy, target the right keywords, and create the right content. To do that, you need the right SEO partner.

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